Have you ever been invited to a meaningless activity that had no purpose and threatened to consume a large block of your time? What was your response?
If you are like millions of Americans, you probably responded like the woman named "Sweet Brown," whose apartment was destroyed in an Oklahoma City blaze in 2012. When interviewed, Sweet Brown said. "Well, I woke up to get me a cold pop and then I thought somebody was barbecuing. I said, 'Oh Lord Jesus, it's a fire.' Then I ran out; I didn't grab shoes or anything. I ran for my life and then the smoke got me; I got bronchitis! Ain't nobody got time for that."
That last phrase, "Ain't nobody got time for that," was made into scores of videos and broadcast on national television and viewed by millions. Instantly, "Sweet Brown" became a celebrity. Sweet Brown, a poor woman, is now a television icon. She makes real estate commercials, has her own website selling "Ain't nobody got time for that" memorabilia, endorses products, appears on national television and has landed a part in an upcoming Tyler Perry movie "Madeas' Christmas."
What made the phrase so popular is probably the fact that many people agree with it in principle; they simply don't say it aloud.
We are frustrated over wasted time. We are also frustrated over things and people that waste our time. Social scientists tell us that in minutes: We spend two years of our lives trying to return phone calls to people who are never at home when we call back—ain't nobody got time for that!